What do you do on Black Friday?
Do you analyze the deals weeks in advance and march through the store doors at the crack of dawn? Or, do you choose to stay in the warmth of your home as you snack on Thanksgiving leftovers and spend time with family?
However you spend the day, Black Friday does do a lot for our economy and your holiday wishlist. With the expansion and ease of online shopping and the push towards supporting small businesses, the deals and essence of Black Friday has expanded well beyond the boundaries of that particular day.
Some stores open their doors and start their sales Thanksgiving night. The following Saturday is now known as Small Business Saturday. Two days later, consumers surf online stores in search of deals for what is now titled Cyber Monday. Black Friday has encouraged a whole week of business booming!
What does Black Friday mean?
Although Black Friday is crowned the day of deals, what does Black Friday really mean? Well, Black Friday typically signifies the day retailers finally begin to turn a profit for the year. In accounting terms, losing money means you are “in the red.” When retailers begin to make money, they are considered “in the black.”
What does Black Friday do?
According to the National Retail Federation, more than 174 million Americans shopped in stores and online during the 2017 Thanksgiving holiday. The average spending per person over the five-day period was $335.47.
Have you ever walked through your local mall or driven past the closest strip mall to see vacant storefronts and closeout sales? These sights sometimes make people believe retail is dying at the hands of digital, but I am here to tell you that is not completely true. Holiday sales during November and December increased 5.5% compared to the same period in 2016. This year, sales are expected to increase even more.
When consumers spend and support businesses, the economy begins to flourish. Although the number of seasonal hires has dropped over the past few years, companies are making up for these losses by adding jobs not related to storefront positions. These new positions require a certain amount of expertise, such as technology experts and marketers.
Where should I shop on Black Friday?
If there are certain products you would like to purchase this holiday season, be sure to do some research before you drive to the store on November 23. Most retailers post information about their deals online prior to Black Friday, so peruse through your favorite stores’ websites to see what they will be offering.
WalMart, Best Buy, and Target are some of the classic Black Friday stores, with their deals becoming very predictable yet worthy over the years. However, in today’s day and age, almost everyone takes part in the Black Friday bliss.
On Monday, November 26, be sure to visit some of your favorite online stores for unbeatable cyber deals. Some of your favorite storefronts may also have additional deals online!
Without Black Friday, who knows if your holiday gift wish list would be complete. Whether you plan on taking part in the Black Friday festivities or not, we sure do have a lot to be thankful for.
What deals are you hoping to land this holiday season? Share them with us, we’d love to hear!
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